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Apple turned from hardware to software development to abandon the physical electric car "making a car dream"

September 27, 2023

Mark Gurman and Gerrit De Vynck of Bloomberg News reported that Apple has set up an office on the outskirts of the Canadian capital Ottawa. The company's informal car project builds software.

Apple switched from hardware to software development, abandoned the "electric car dream" of physical electric vehicles

The report also said that some of Apple's employees in the office - about 20 employees were dug up from the BlackBerry.

Earlier this year, Apple hired Dan Dodge, who previously served as CEO of QNX, the BlackBerry software division.

Currently, these employees are developing "core software" that may constitute Apple's automotive platform. Apple's driverless car software may also be running in this core operating system and is currently being developed by an independent team.

Apple's driverless R&D team is using virtual reality technology to test its driverless software. Earlier this year, Apple also brought in the attention of Virginia Tech's top virtual reality expert, Doug Bowman. Bowman also set up a virtual reality simulation lab at Virginia Tech. Today, he is developing a simulation device that allows Apple to test the company's driverless software without having to drive the car outdoors. Tested on the highway.

An interesting detail of Apple's approach to advancing the company's automotive projects is that the company envisions a solid windshield that can display maps or other applications and be manipulated through Apple's voice assistant Siri.

It remains to be seen what the progress of Apple’s car project is. Apple's project executive Bob Mansfield retired from his previous job and became the head of Apple's automotive program. At present, Mansfield has given the team an ultimatum, requesting the entire development direction of the company's automotive projects by the end of 2017.

Apple's automotive project focus has shifted from developing physical electric vehicles to developing driverless car software.

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